How to Open a Surf Shop

Opening a business is a big step for anyone. The more specialized the business, the more risk is involved. Surf shops are the cool kids of the small business world and take a lot of planning and knowledge before the laid back atmosphere of a surf shop can be successfully achieved. Learn how to open a surf shop in a responsible manner and ensure the success of your business.

Instructions

    • 1

      First determine whether you have the time and resources available to open a small business. Assess your financial situation and determine whether you will be able to fund your shop.

    • 2

      Look into investment opportunities and outline a business plan for potential investors. This plan is especially important if you are not independently funding your business. Know that opening a surf shop will cause anywhere from $125,000 to $250,000 for starting costs.

    • 3

      Scout a location, preferably one that is not near any other surf shops. Look for a space that is around 1200 square feet, since as this size is a minimum to house the equipment you will display. Look around beaches, shopping centers and near universities/colleges as these locations will receive the most traffic.

    • 4

      Make a detailed and thorough business plan. Project your revenue and expenses for at least the next two years. Ensure that you include all possible costs including manufacturer fees, building fees, employee pay, your pay, decoration and insurance costs. Contact the small business administration for further assistance in start-up information and cost projections.

    • 5

      Contact surf equipment manufacturers and pitch your business to them. Negotiate costs and open lines of trade to stock your business. Secure legal counsel to help ensure that you have covered all necessary bases before opening your business and hiring employees.

    • 6

      Decide whether you will offer additional services such as surf lessons, surfboard repair and surf forecasts. Determine whether you will also sell secondhand surf equipment, skateboard or snowboard equipment and clothing as well.