How to Acquire Sponsors for Hunting Shows

Hunting shows and conventions are used to promote and introduce services and retail products related to the industry. Every show is accompanied by relevant sponsors who help shoulder the costs of running the event while gaining a promotional edge there. Finding sponsors requires planning well ahead of the hunting show. You must communicate with a variety of busy professionals and hustle to gain commitments and partnerships. The level of sponsorship received is often related to the size of the show and expected number of attendees.

Instructions

    • 1

      Determine the show location, companies represented through booth rentals and estimated number of attendees based on advertising efforts and the regional population.

    • 2

      Make a list of potential private sponsors for the show with a desired financial commitment from each sponsor. Send an invitation to each of the potential sponsors, outlining the potential attendance and benefit for their company. Set a high bar for the main event sponsor and a moderate commitment for the average sponsorship. The hunting industry includes numerous corporate retailers who will commit if they have a new product that benefits from the advertising hype.

    • 3

      Make a separate list of public sponsors. Add non-profit conservation interests and local state wildlife agencies. The non-profit and public sectors are a valued part of the hunting community, and they add a balance to the show. Offer a lower sponsorship rate for these sponsors, as they typically have small advertising budgets.

    • 4

      Contact local business that will be positively impacted by the show. Hotels, restaurants and businesses near the convention are ideal. Before the show begins, sell the rights to advertise within the convention and on the convention website and brochures. The local angle is an important resource for the show.

    • 5

      Offer incentives for show sponsors, such as ideal booth positions, logos in the show media packets and announcements to drive traffic to the sponsor booths.