How to Promote a Boxing Match

Promoting a boxing match requires patience as well as involvement with the local media. When promoting a boxing match one of the biggest factors is media presence. In order for everyone to know about the match, it is important to get as much information out about it as possible.

Things You'll Need

  • Cell phone
  • Computer with Internet access
  • Printer
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Instructions

    • 1

      Create advertisements for TV and radio to reach thousands of sports fans in the market in which the boxing match will take place. The advertisement can be a short commercial stating the names of the boxers and the time, date and location of the match. It can also include a quick fact about the boxers, such as their records. The advertisement should be aired throughout the month preceding the match.

    • 2

      Distribute a news release regarding the boxing match. The release should be emailed to all news outlets in the market in which the match will take place. A news release for a boxing match should contain all the information related to the fight. It should contain the who, what, when and where as it relates to the boxing match. A news release can also contain facts about both boxers, such as height, weight, previous record and reach. Quotes from both fighters and managers should be included at the end of the news release.

    • 3

      Create a website featuring information about the fight. Publish pictures and facts about both fighters on the website. Be sure to include all information about the upcoming fight as well as your contact information. Link the previously published news release and TV/radio advertisements to the website.

    • 4

      Hang fliers around the area where the fight is to take place. Include the price of tickets along with your contact information. Hanging fliers one week before the match will help promote the fight and will drive foot traffic to the venue on the night of the match.

    • 5

      Set up a news conference at a local hotel a few days before the boxing match. Both boxers and their managers, along with the promoter, should be at the news conference. Invite all local media to the news conference so they can question or interview the boxers. Verbal exchanges between the boxers may increase interest in the fight.