How to Acquire a Racing Sponsorship

The hunt for a sponsor can be a race team's biggest obstacle. Just as fine-tuning a racing chassis is a necessary process, and adjusting an engine to achieve more horsepower is critical, acquiring a racing sponsorship is important to a race team's success. The search for a sponsor has basic rules, though, and these can prove to be some of a racer's toughest challenges.

Things You'll Need

  • Internet
  • E-mail
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Instructions

    • 1

      Search a 25-mile radius around the race track where the team will be racing weekly. Most small- to medium-sized towns have a nice variety of businesses that would be a perfect fit for a race team.

    • 2

      Choose the right image for your race team. The use of a racing team Web site can provide opportunities to the racer, and it is vital to maintain a crisp and professional appearance to potential sponsors.

    • 3

      Present a concise and attractive proposal to the sponsor. Make sure the information is targeted specifically for the potential sponsor and highlights the value the investment offers.

    • 4

      Finalize the sponsorship deal by emphasizing the value to the sponsor will exceed the asking price. Acquiring some sponsors will be more difficult than others, but stick to this motto.

    • 5

      Keep the sponsor by doing everything possible to create the sponsor's desired amount of exposure. Provide ample information about the sponsor to race track officials to maximize exposure.