How to Gain Sponsorship for a Softball Camp

Getting a sponsor is essential to making the most out of your softball camp, giving you access to funds that you might not be able to raise otherwise. Not just about getting someone to support your event, sponsorship is a mutually beneficial relationship — sponsors benefit by getting their brand image out to an audience. Getting sponsorship requires showing the sponsor how a relationship with your camp will be beneficial.

Instructions

    • 1

      Determine the amount of money that you need for your event. Having in mind a clear goal allows you to create a plan — know which businesses you would like to target and how many sponsors you will need to reach your goal.

    • 2

      Make a list of potential sponsors. Look for local businesses that sell sports supplies or anything that people might purchase at your softball camp. Local banks, grocery stores and national chains are also active in sponsoring events. Do not forget to check with your family, friends and colleagues, as networking can often bring results that you may not have expected.

    • 3

      Create a professional proposal for potential sponsors — for example, a letter, a computer presentation or an email. A sponsor needs to feel that they are getting a good value for their sponsorship dollars. Explain why sponsoring your softball camp will be beneficial to them, what you are offering in return for sponsorship and what they can anticipate.

    • 4

      Contact the sponsors whom you have selected. Use email, social networks and the phone to reach out to potential sponsors. Use a catchy opening statement to draw sponsors, because you may only have a few moments to hook them.

    • 5

      Follow up with sponsors who express interest in your proposal. Schedule a face-to-face meeting to seal the deal. This is the time to sign contracts and clarify the details of the sponsorship.