5 Fool-Proof Ways to Introduce Your New Mascot

2. New Mascots In The Media.

If your brand has a large social media following, engineer a promotion video! This proved to be a successful introduction for the Mississippi State Racing Cowbell Mascots. To unveil the cowbells, MS State created a spin-off of the ‘Family Matters’ introduction and the video went viral amongst fans. During each game, they continue to use sections from the video to announce the cowbells prior to the race.

Another way to integrate your mascot’s introduction into the media, would be to film a skit! The Truliant Credit Union introduced Truceratops via a Tik-Tok video skit advertising the credit union’s culture. Check out the dancing dinosaur’s introduction!