Flier Challenge Ideas for a Basketball Game

Design competitions are an effective method of building hype for an event even before ads are placed. If entering a competition to design a flier for a basketball game, following the basics of flier design, with a mind on the basketball theme, can increase your chance of winning first prize.

  1. Targeting Your Audience

    • A successful flier must be geared toward the crowd it is looking to entice. If you will be creating a flier designed to attract fans to a specific team, for example, it is unlikely that you will want to put an emphasis for the flier on a member of the opposing side, and would instead want to focus on the logo or players of the team whose fans you are attempting to reach.

    Identifying the Selling Point

    • Picking the right area of the game to highlight to maximize fan attention is the best way to make a case for your flier as a winning entry. If the game features two powerful players, a design that shows the two of them set to face off will catch a passerby's eye. If the game is an intense rivalry, using the logos of the teams or a selection of three or four players from each team, with a current player from each at the forefront, can show the history behind the game.

    Color Choices

    • Making the right color choices on a flier is essential because a poor choice can result in a poster that is bland, garish or, worst of all, unreadable. A contrast between the words and background of the flier, such as light lettering on dark images or vice versa, ensures that the reader can easily make out all the information. Using the colors of the teams or one of the sides is an easy way to make your color decisions.

    Displaying Information

    • The way you present the information is vitally important in creating a strong flier, and in turn being selected as the winner of the flier challenge and first prize. A passerby doesn't want to read a novel. All information should be presented in as concise a way as possible while still getting the message across. It is important to say who is playing, why it matters and when it is occurring, but a paragraph isn't needed to accomplish each of those points.