How to Create a Sponsorship Packet

Sponsorship is a form of marketing for a company, and whether to sponsor you or not is a business decision. With tightening budgets, appealing to the business's bottom line and showing how you will help increase sales, whether from brand awareness or new accounts will help your odds in winning the sponsorship. Keep the content of your packet clear, concise and professional. Your packet should prove how sponsoring you will benefit the company and be consistent throughout its contents. Adding action photographs within the packet will enhance this promotional tool.

Instructions

  1. Instructions

    • 1

      Write a cover letter. Follow the same format as a resume cover letter. The content should include who you are, the reason you're seeking sponsorship, what the company will get in return and your contact information.

    • 2

      Create a brochure or bound leaflet. Put your name, the event and an action photo of yourself on the front page. The next section will introduce yourself with a brief biography and statistics (height, birth date, birthplace, level of education, etc.) Underneath the introduction, highlight your accomplishments, specific to your event. These will include your awards, titles won and outstanding performances. Include your website or blog address.

    • 3

      Outline your short-term and long-term goals in a new section. Be specific and realistic. Showcasing your intent and commitment to your event for the long run will provide the potential sponsor with security that it will receive a return on its investment.

    • 4

      Include an event schedule for your upcoming season. List all events that you will be attending for the season ahead. The sponsor will want to know where its logo or brand will be seen.

    • 5

      Finish with a conclusion and photo gallery. Outline what and how you will promote the sponsoring company. Provide suggestions for the company on how they will benefit by sponsoring you. Add several photos of yourself at competitions after the written conclusion.