How to Create a Ski Resort Brochure

Skiers can't wait to hit the slopes when the weather turns cold and snow begins to fall. The problem for many resorts is getting people to choose their slaloms and downhills as competition is fierce in some parts of the country. Other ski areas suffer from a lack of interest and need to do all they can to attract skiers. Marketing a resort is the key and one of the best ways to market a ski resort is to create a brochure to highlight slopes, conditions, amenities and other unique aspects of the resort.

Things You'll Need

  • Computer
  • Publishing software
  • High-speed camera
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Instructions

  1. Creating a ski resort brochure

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      Decide how you plan to use the brochure. This will ultimately help you decide the format and costs of the brochure you plan to create. If you plan to mail the brochure, target specific people who purchase ski equipment. Another option is to place the brochure at sporting good stores (if approved by management) or restaurants. Placing a brochure on car windshields is another option.

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      Choose a format. One of the basic formats to use is a tri-fold, which allows the user six "pages" of information on one sheet of paper. That way the sheet can easily be mailed or handed out. This is the most simplest of brochures, but still contains pertinent information such as phone numbers and hours of operation. This kind of format is best when used for leaving behind at stores or as small mailers. Another option is a booklet style, which costs more because of printing and binding costs. This brochure likely will attract more interest.

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      Design the brochure. Art elements and graphics are essential. You might need to hire a photographer or ask customers of your resort to provide images. Look for a crisp action shot of a skier gunning down the slopes with the snow spraying from their body. Next use a photo showing people on the slopes as this shows the resort's popularity. A picture of facilities such as lodge's fireplace or dining area highlights a resort's charms. Finally, add a map showing the various trails and their ratings. A important thing to remember is who to hire and when to hire. If you are planning on sending out a brochure in the summer, make sure to be taking photos in the winter during ski season. Also, it is tempting to take photos on your own to save money, but the best bet is to bring in somebody with experience taking these kinds of action shots.

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      Write the copy about the resort. Keep things tight and focused. Include mentions of any awards received; information on special rates; hours of operation, phone numbers, how to purchase lift tickets and the like. This can be a daunting task for a business owner, but remember to use action verbs and keep the words to a minimum. If you are doing a much larger brochure that requires a lot of copy, then you should consider hiring a marketing firm to handle this portion of the project.

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      Use a computer-based graphics system such as Adobe, Microsoft Publisher or InDesign to put all of the pieces together. If you're not adept at design or working with these systems, consider hiring a professional to put the pieces of your brochure together.