Kids Dance Team Marketing Ideas

Dance teams teach kids how to work together as a group. Participating in a team also encourages children to meet new friends and is excellent for physical fitness. After training for performances and learning new routines, the kids on your dance team are ready to showcase their talent. It is important that you market your team to gain supporters.

  1. Local Media and Events

    • Find family-oriented events for your dance team to perform at, per the Releve website. If there's a dance team at your local high school, speak to the instructor about your kids occasionally opening their act. Is your dance team hosting a recital? Advertise in the newspaper. In addition, send a press release highlighting all of the details of the event to your hometown radio stations.

    Fundraisers

    • Fundraisers raise money for new equipment and costumes and also provide your dance team with additional exposure. Let your dance group sell popular fundraiser items like candy bars or cookie dough. Ensure that they let potential buyers know that the fundraiser is for your team and what you plan on purchasing with the money earned.

    Social Media

    • Have you introduced the Internet to your dance team? Listing your team on social media websites is an excellent marketing method. Make a Twitter page and Facebook fan group for the team (see resources). Quite a few blog hosting sites are available on the Internet, so establish a team blog. Ask the parents of your team members if they are interested in helping you maintain the blog. Update all social media regularly with performance dates and group recruitment information.

    Contests

    • Marketing your dance team through a contest is a great way to attract individuals who would otherwise not seek your group out. In addition, contests are a great way to form partnerships with sponsors who are willing to donate items such as free gas and free spa services to winners. Host a name drawing and invite members of your community to add their name or sell raffle tickets. Are you thinking about changing your team's name? Let the community suggest a new name and offer a prize package to the person with the best idea.