How to Successfully Promote Personal Training

Personal training is a career that has a growing demand as baby boomers look to retain health and fitness to aging. A personal trainer's responsibilities may include screening for risks, fitness assessments, nutrition consultations, knowledge of exercise science, establishing individualized exercise plans, exercise and spotting techniques, and overall fitness instruction and encouragement. Personal trainers can be freelance or employed by a fitness center. A number of competing certifications are available to ensure minimum standards of competency. But for a personal trainer to gain clients, he or she has to learn the art of self promotion.

Things You'll Need

  • Gym or fitness center access
  • Attractive athletic wear
  • Liability insurance
  • Business cards
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Instructions

  1. How to Successfully Promote Personal Training

    • 1
      Make yourself a regular presence at a fitness center or gym.

      Practice what you preach. Workout daily to keep in shape and establish yourself as a regular member at a fitness center. You become your own best free advertisement to encourage other members who want to improve their physical fitness.

    • 2
      Earn professional certification as a personal trainer.

      Study and become certified in one or all of the personal fitness and personal training programs. Certification governing bodies include the National Council on Strength & Fitness, the National Academy of Sports Medicine, the American Council on Exercise, as well as several others. Accreditation by a professional organization helps your credibility and marketability.

    • 3

      Dress professionally, although for this profession, the attire isn't a business, but attractive, stylish workout gear. If you must, save the old leotards and ratty gym shorts for your training, not your client's.

    • 4
      Business insurance adds to your credibility.

      Purchase a business liability policy from your insurance agency. This will protect you financially and legally should a client become injured during a session with you, or while following one of your programs. In addition, your ability to prove that your business is insured and insurable adds to your credibility.

    • 5
      Begin with a professional business card to promote your business.

      Purchase and invest in a well-designed informative business card providing all necessary information for reaching you. Include any pertinent certifications you might hold, and your insurance status. Invite individuals to call you in order to discuss what services he or she might be seeking, what goals they have, and how often they anticipate requiring the services of a personal trainer.