How to Make an Athletic Recruiting Brochure

The recruitment of top athletes to a major university is vital to the athletic department. No matter how modern the facilities are, how impressive the academic program is, or how strong the coaches are, schools won't produce winning programs in varsity sports unless they get the best athletes to help them on the field. The brochure introducing the athletic program to the athlete is often the first step in the recruiting process and the first impression the athletic department makes is vital to its success in bringing top-level athletes to the school.

Instructions

    • 1

      Emphasize the accomplishments of your program on the opening page of the recruiting brochure. There are a lot of reasons an athlete will choose to go to a program. However, the biggest reason is whether the team is a winner or not. If your school has a winning tradition, emphasize that and point out what it has done in the past. If the school has been struggling, point out the areas in which it has gotten better in recent years.

    • 2

      Show off your school's athletic facilities. If you are recruiting football players, show off the weight room, where your players will spend so much of their time, and the modern locker room facilities. If it is basketball, show off the stadium, the locker room, and the coach's office where your players will meet to discuss the upcoming game.

    • 3

      Emphasize the players from your program who have gone on to professional careers. This will be very important information for the recruit. Most players who are good enough to be recruited to a major program in a major sport and offered a scholarship probably still have dreams of a professional career. Showing off the players who have gone on to play for pay will help make your school a viable contender for the recruit.

    • 4

      Point out your school's academic strengths. Athletes are coming to your school to play competitive sports but they are also coming for an education. Emphasize your school's top academic programs and achievements and how graduates have gone on to succeed in their chosen fields.