Soccer Trading Strategy
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Winning
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Aside from money, winning ranks as the single biggest motivator for soccer clubs and their players. Team managers and owners look at their rosters to determine strengths and weaknesses. Weak positions represent pressing needs, and managers will move to make changes whenever they see fit. Clubs typically spend as much as their budgets allow to bring in the best players available in a given price range. Better players produce better results. Winning is paramount in professional sports, whether a club is seeking to obtain a championship, defeat hated rivals or avoid relegation to a lower league.
Depth
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Managers also make soccer trades to provide depth on their rosters. The starting lineup may be set with quality players, but teams also need a solid selection of substitutes to come in off the bench in the event of injury or fatigue. The teams with the most depth tend to go farther in tournaments and league competitions, and managers know it can't hurt to have a surplus of good players to be used on the pitch and as trading chips should a deal come calling.
Injuries and Age
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Injuries and age also figure into soccer trading strategy. Some players get injured frequently due to their style of play or runs of bad luck. Injured players can't contribute on the field, and clubs may be tempted to swap injury-mired players if the right offer pops up.
As for age, most professional soccer players start their careers in their late teens or early 20s and continue with pro clubs well into their 30s. However, top-tier clubs usually consider players to be in their prime in their mid to late 20s. Young and talented players on smaller teams often get traded to bigger clubs with more spending money; whereas, aging professionals eventually get traded away to less prominent clubs as their speed and strength taper off over the years. An example of this would be French star Thierry Henry, who played for soccer giants Arsenal and Barcelona for most of his career before signing a deal in 2010 with the New York Red Bulls of MLS in his twilight years. The Red Bulls' gain a wealth of experience as well, of course.
Star Power and Revenue
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The blockbuster trades that make front-page news are just as much about star power and revenue as they are about winning games. Big-name players do more than produce on the field. They also produce loads of revenue for a franchise through ticket sales and merchandising. Famous players entice fans to purchase tickets to matches and buy everything from replica jerseys to endorsed cleats and signed posters.
Financial Maneuvering
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Teams also engage in financial maneuvering as they trade players. Some clubs may fall on hard economic times, and trading valuable players away in exchange for hefty transfer fees can save a team from bankruptcy. This occurred in 2010, as reported by the Bloomberg News, when star striker David Villa was traded by Spain's Valencia FC to Barcelona in a lucrative move designed to help struggling Valencia FC stay afloat in a sea of debt that has recently engulfed the club.
Smaller clubs often execute similar trades to buoy their finances. An article by "The New York Times" mentions a network of investment companies and soccer clubs in Brazil that work together to develop young talent and then sell emerging players to major European clubs for big bucks. Smaller teams cannot hope to retain the rights to star players forever, so instead they cash in on the situation by orchestrating highly profitable trades.
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sports